WFK.
WFK — AI Product Architecture

Most AI products are technically impressive and experientially broken.

AI tools keep getting smarter — and keep losing the people using them. WFK designs the layer between the AI and the person: the part that makes it clear to understand, safe to trust, and easy to put right when it gets something wrong. Fixed scope, senior hands, no agency overhead.

The problem

The model works.

Users don't trust it, can't steer it, and can't recover when it's wrong.

That's not a model problem. It's an architecture problem.

See it work

This is what “human in the loop” actually looks like.

An AI agent does the work. A person approves before anything happens. Every step is logged. Twenty seconds, no sound needed.

Silent · loops · ~13 seconds

What WFK does

Three ways in

Three ways to work together, depending on how much help you want — from a quick health-check to hands-on design. All fixed-scope, all delivered by the architect: no account managers, no juniors, no theatre.

£4,500 · 10 days

The Audit

A 10-day health-check of your AI product. We find where people stop trusting it, where it needs a human to check its work, and where users get stuck — then hand you a ranked list of fixes, one key flow redesigned, and a recorded walkthrough.

How the audit works
By conversation

Architecture

Hands-on design for AI that acts on its own. We work out how it shows its reasoning, when it should ask permission, and how people stay in control. For teams shipping AI that acts — and has to earn the right to. Scoped engagements, three to four weeks.

Start a conversation
£29–£79

Frameworks

Our method, do-it-yourself. The audit framework, a library of trust patterns, and ready-to-use prompt sets — for teams who want the map without the guide.

See the frameworks
The shape of an engagement

What a typical audit costs, how long it takes, and how fast we get back to you.

10
days — audit, end to end
£4,500
fixed fee. No retainer, no upsell
5
lenses — one tested method
48hr
first reply to your intake
What changes

You stop debating opinions. You start shipping decisions.

An audit is only worth what it changes about your next sprint. Everything WFK hands over is built to be acted on the day it arrives.

  • A ranked fix map — your team ships in priority order, not committee order
  • The top trust-breaking flow redesigned, not just flagged
  • Findings tied to churn, support load and activation — not aesthetics
  • Everything handed over in ten days. No retainer creep.
Evidence

Evidence, not logos

No client logos. No testimonials yet. Just work you can use. We think that's the right order.

Case study · live

How WFK runs

The studio’s own operating platform — site, CRM, inbox, boards, email and AI agents behind human approval gates — written up as a working case study. The system you’re using right now is the exhibit.

Read the case study
Self-assessment · live

The 5-minute audit

A free, honest read on your UX and AI maturity. Twenty questions, an indicative scorecard, your risk flags — the same lenses the paid audit uses, self-serve.

Run it now
Next up

The Oversight Console

An interactive study of an AI agent doing real multi-step work — with plan visibility, approval gates and a full audit trail. What "human in the loop" should actually feel like.

Notify me when live
The stance
AI that acts without earning trust is a liability with a UI. We design AI that shows its reasoning, asks before it acts, and fails in ways humans can recover from. If that sounds slower — it's the only version users keep.

One engagement at a time.

The intake does the first conversation’s work.